Ugu South Coast Tourism (USCT)

Ugu South Coast Tourism (USCT) is encouraging tourism establishments to join us in positioning the KZN South Coast as a major global tourism destination. This can be achieved through the USCT membership.

Ugu South Coast Tourism (UCST) membership offers you a platform for useful stakeholder engagement – together we are able to establish realistic expectations, resulting in the provision of valuable services and products to tourists.

As an USCT member, you benefit from maximum business exposure through our recently-launched digital platforms, including the revitalised website. Working with renowned PR and advertising agencies, USCT is identifying key marketing strategies to benefit members. The Southern Explorer official route guide is also able to expand the footprint of South Coast tourism establishments.

Ugu South Coast Tourism (UCST) membership offers you a platform for useful stakeholder engagement – together we are able to establish realistic expectations, resulting in the provision of valuable services and products to tourists.

As an USCT member, you benefit from maximum business exposure through our recently-launched digital platforms, including the revitalised website. Working with renowned PR and advertising agencies, USCT is identifying key marketing strategies to benefit members. The Southern Explorer official route guide is also able to expand the footprint of South 
Coast tourism establishments.

UGU South Coast South African Tourism

Current Membership Benefits

Apart from compliance with the Act, 
 tourism establishments enjoy a number of 
 benefits when registering as a member of 
 Ugu South Coast Tourism. These include:

Marketing exposure
Essential information
Member credibility
Business development & support
Engaging input
Representative voice

See Membership Tiers

Membership Tiers

Ugu South Coast Tourism has completely revamped the membership programme into a two-tiered format, thereby meeting the different needs of potential member establishments.

The newly-launched two-tier USCT membership programme ensures that all tourism business sizes and budgets are accommodated. This format is consistent with other tourism establishments.

Basic Membership
R47.91 monthly or R575 annually
This includes all the benefits of the current USCT membership such as:
• Full USCT member accreditation
• Business development and support
• Marketing exposure, among others
Sign up
Classic Membership
R517.50 monthly or R6 210 annually
This includes all the benefits of the basic membership package with some upgraded features, including:
• Maximum business exposure on the USCT mobile app
• Listing on the destination website (www.visitkznsouthcoast.co.za)
• In the Member Zone making your business easy to find 
for potential visitors
Sign up

Marketing Exposure

USCT is driving destination marketing which focuses on the diversity of experiences on the South Coast, from coastline to hinterland areas. Working with experienced advertising and PR agencies, USCT has established a marketing strategy that targets print media, online platforms, and face-to-face trade shows and conferences.
Using these strategic marketing campaigns, member businesses benefit from:

  • Free exposure to travel trade, media and potential tourists through the collective destination marketing;
  • Easy-access, one-stop visitor information channels, such as the numerous Visitor Information Centres, the revamped website (www.tourismsouthcoast.co.za), social media platforms (‘South Coast Tourism’ on Facebook; @infosouthcoast on Twitter), the mobile app, and the Southern Explorer route guide.

visit kzn south coast website

Essential Information

As an USCT member, you will get industry-focused research, reports, information and opportunities shared through member-only newsflashes, newsletters, workshops and presentations.

Member Credibility
As an USCT member, your tourism establishment will enjoy legitimacy which further strengthens your marketing power. USCT is the official Destination Management Organisation of the Ugu District, something many astute travelers will confirm ahead of booking.

As an USCT member, you will:

  • Be listed on all the USCT digital platforms;
  • Get issued a Certificate of Membership to display at your business.
See Membership Tiers

Business Development & Support


  • USCT provides both product development and business development support for all members. This includes the upskilling of emerging tourism organisations, the establishment of grassroots tourism initiatives, and valuable inter-business connectivity where possible.
  • Through the business and product development, USCT:
    • Extends the geographical spread of tourists into the hinterland to promote the diversity of destination experiences and address inclusivity;
    • Promotes service excellence through the facilitation of training, mentorship programmes, business connections, grading and certification programmes.

Engaging Inputs

Your USCT membership gives you the opportunity to 
 directly influence the tourism agenda by working 
 closely with USCT and provides valued input 
 through a number of channels, including:


  • Member-only Local Area Committees

  • Area chairs/CEO forums
  • Destination surveys
  • Stakeholder engagements

 

UGU South Coast South African Tourism

Representative Voice

As the official Destination Management Organisation of Ugu District, USCT is able to co-ordinate tourism efforts and maximise the tourism attraction of the region. As a member of USCT, you too will benefit from a strong, collective voice, which:

  • Works as an advocate for the local tourism industry at influential public and private forums, committees and associations;
  • Escalates issues on behalf of USCT members when needed;
  • Partners with key stakeholders to market and develop the KZN South Coast destination to the benefit of all;
  • Works to build community pride through unifying measures that celebrate the region; and
  • Ultimately contributes to growing the economy of the Ugu District.